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:30 Spot & Film Stills: Alex Da Kid + IBM Watson

IBM Watson and Grammy award-winning producer Alex Da Kid teamed up to create the world's first cognitive song. ‘Not Easy’ reached number one in the Billboard charts. It’s a great song! DP: Patrick Jones — Producers: Jon Gaynes & Christoper Lopez — Editor: Ian Marks — Color: Mikey Rossiter / The Mill — Awards: One Show Bronze Pencil.

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