Healthcare (old don't mess with this)

I love healthcare. 

I have been working as a creative in the space since 2008 when I started my career in advertising, designing logos and apps for health tech companies. Was lead art director for the Clio Awards Healthcare Campaign of the Year. Designed a diabetes cookbook. Found a niche writing healthcare sizzle videos. Became a director. Spent a few years traveling the world for Philips, writing and directing documentaries highlighting the brand's innovation stories. Now I creative direct and direct commercials and campaigns. Favorite recent project? A three-episode talk/game show hosted by comedians with contestants talking about sex, dating, and HIV prevention. 

Clients include Aetna, Aspen Dental, COPD Foundation, Eli Lilly, Elvie, EMD Serono, IBM, Medtronic, Merck Serono, Noom, Novo Nordisk A/S, Pfizer, Philips, Sanofi, ViiV Healthcare, and Walgreens.

Just trying to make all the doctors in my family proud.

COPD Foundation — DRIVE4COPD campaign

  • Client: Boehringer Ingelheim / COPD Foundation
    Agency: W2O Digital

    Role: Lead art director, designer

    In the crowded COPD space, Boehringer Ingelheim/Spiriva was looking to make a connection with the millions of unseen, undiagnosed COPD sufferers in America by meeting them on their own terms, and on their own turf. A groundbreaking campaign was created in partnership with NASCAR, leveraging Danica Patrick as lead spokesperson along with a wider team of celebrity drivers to take the message nationwide. As lead art director and designer, I developed the look and feel of the entire campaign – branding, TV, print and digital advertising, and the extensive event materials at NASCAR events (including Danica’s car itself).

    The DRIVE4COPD Campaign sponsored the first race of the 2010 NASCAR Series.

    Gold CLIO: Healthcare Campaign of the Year 
    PR Week: Healthcare Campaign of the Year

  • Filmed around the world in collaboration with local Philips offices.

Merck — Global fertility iPad sales app design


  • Client: Sanofi Pasteur / Fluzone Intradermal
    Agency: W2O Digital

    My Role: Associate creative director, design lead. One of the first branded pharma campaigns completely created for social, we made extensive use of Facebook's photo editor feature to "Fluify" people against their will, showing how sick they'd be if they didn't get vaccinated. I lead the team through concept to delivery, designed the brand identity and oversaw a team of designers to execute the entire campaign: posters, interactive app design, event signage, online, social channels, and video series. 

    About: Everyone knows someone who won't get the flu shot. Maybe they're afraid of needles, or too busy, or don't want to have to skip a workout with a sore arm. Whatever the reason, Fluzone Intradermal was the only shot that could put their concerns at ease. We developed a campaign aimed to harness those “on the fence” about vaccination – The FLUgitives – by showing the product as the answer to anyone’s possible hang-ups and concerns about getting the shot. The campaign was built native for social, leveraging positive peer influence online and driving community offline by partnering with Minor League Baseball.

 

Philips — Sonicare 2022 Anthem

Directing Work

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Directing Work 🎬

360 Campaigns

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360 Campaigns 💊

App 📱& Book 📕 Design

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App 📱& Book 📕 Design ⚕️

Aspen Dental — Smile

ViiV Healthcare — BackSeat HotSeat with Phoebe Robinson

Philips — A Good Heart

Noom — Meet Tom

Mission Hide & Help — Jonah’s Just Begun

Philips — Dream Taxi

Philips — SmartSleep: The Scientist

Philips — SmartSleep: The Swimmer

Philips — IF

PhilipsSave Our Sleep: Movie Dad

IBM — Let's Put Smart To Work

Philips — DreamWear

Philips — The Never Never

‘The Sweet Life’ Cookbook

Client: Rodale
Role: Art direction, Photography, Design, Web design
Chef Sam Talbot was a semi-finalist on season two of Top Chef in Los Angeles where he was voted "Fan Favorite.” Rodale commissioned me to design his logo, first cookbook, and website refresh. ‘The Sweet Life: Diabetes Without Boundaries’ had to position Sam as a voice of authority in juvenile diabetes while maintaining his position as a heartthrob, in-demand chef. Sam was also a surfer, and head chef at The Surf Lodge, Montauk, NY, so we shot the lifestyle campaign (using my house, LandRover, and surfboards as key props) and the recipes were shot by Tara Donne, art directed by me. 
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