Client: Boehringer Ingelheim / COPD Foundation
Agency: W2O Digital

Role: Lead art director, designer

In the crowded COPD space, Boehringer Ingelheim/Spiriva was looking to make a connection with the millions of unseen, undiagnosed COPD sufferers in America by meeting them on their own terms, and on their own turf. A groundbreaking campaign was created in partnership with NASCAR, leveraging Danica Patrick as lead spokesperson along with a wider team of celebrity drivers to take the message nationwide. As lead art director and designer, I developed the look and feel of the entire campaign – branding, TV, print and digital advertising, and the extensive event materials at NASCAR events (including Danica’s car itself).

The DRIVE4COPD Campaign sponsored the first race of the 2010 NASCAR Series.

Gold CLIO: Healthcare Campaign of the Year 
PR Week: Healthcare Campaign of the Year

Filmed around the world in collaboration with local Philips offices.

Client: Sanofi Pasteur / Fluzone Intradermal
Agency: W2O Digital

My Role: Associate creative director, design lead. One of the first branded pharma campaigns completely created for social, we made extensive use of Facebook's photo editor feature to "Fluify" people against their will, showing how sick they'd be if they didn't get vaccinated. I lead the team through concept to delivery, designed the brand identity and oversaw a team of designers to execute the entire campaign: posters, interactive app design, event signage, online, social channels, and video series. 

About: Everyone knows someone who won't get the flu shot. Maybe they're afraid of needles, or too busy, or don't want to have to skip a workout with a sore arm. Whatever the reason, Fluzone Intradermal was the only shot that could put their concerns at ease. We developed a campaign aimed to harness those “on the fence” about vaccination – The FLUgitives – by showing the product as the answer to anyone’s possible hang-ups and concerns about getting the shot. The campaign was built native for social, leveraging positive peer influence online and driving community offline by partnering with Minor League Baseball.