Emily Anderson — Director & Creative Director

Healthcare

I love telling healthcare stories. 

I have been working as a creative in the space since 2008, when I started my career in advertising, designing logos and apps for health tech companies. Lead art director for the Clio Awards Healthcare Campaign of the Year. Designed a diabetes cookbook. Became Ogilvy NY’s (first female!) in-house director and spent a few years traveling the world for Philips, writing and directing documentaries highlighting the brand's innovation stories. Now I creative direct and direct commercials and campaigns. Favorite recent project? A talk and quiz show series, hosted by comedians, about sex, dating, and HIV prevention.

Clients include Aetna, Aspen Dental, COPD Foundation, Eli Lilly, Elvie, EMD Serono, IBM, Medtronic, Merck Serono, Noom, Novo Nordisk A/S, Pfizer, Philips, Sanofi, ViiV Healthcare, and Walgreens.

Just trying to make all the doctors in my family proud.

  • Implant Dentures improve much more than smiles; they change lives. Just ask these patients.

    Emily Anderson
    Director 

    Jason Young-Teh Chiu
    Cinematographer 

    Bindery
    Creative Agency & Production Company 

    Greg Beauchamp
    Executive Producer

    Chris Hill / Bindery
    Editor

 

  • Meet Tom. He discovered Noom’s psychological approach to weight loss and lost the weight for good.

    Emily Anderson
    Director

    Greg Beauchamp
    Executive Producer

    Bindery
    Creative Agency & Production Company

    I directed three Noom spots as part of their brilliant campaign to put real Noom users front and center and let their honesty break through the clichés. With over 20 stories created, subscriptions increased 21% more than average.

 

  • Agency: W2O Digital
    Role: As lead art director, UX designer, I developed the look and feel of the entire campaign – branding, TV, print and digital advertising, and the extensive event materials at NASCAR events; the DRIVE4COPD Campaign sponsored the first race of the 2010 NASCAR Series.

    About: In the crowded COPD space, Boehringer Ingelheim/Spiriva was looking to make a connection with the millions of unseen, undiagnosed COPD sufferers in America by meeting them on their own terms, and on their own turf. A groundbreaking campaign was created in partnership with NASCAR, leveraging Danica Patrick as lead spokesperson along with a wider team of celebrity drivers to take the message nationwide.

    Gold CLIO: Healthcare Campaign of the Year
    PR Week: Healthcare Campaign of the Year

    Read more here.

 
 

  • Featured: “A Good Heart” (Italy) and “Dream Taxi” (Japan)

    I wrote and directed thirteen ’Innovation and You’ documentary films, a series profiling the positive impact of the brand’s healthcare innovations around the world. The series is considered the most successful of Philips’ marketing initiatives in its 130-year history. This was a very emotional series to film, often discussing sensitive and serious health issues and often conducting interviews through translators.

    Filmed in: Australia, Canada, Italy (3 films), Japan (3 films), Russia (3 films), Singapore, and Vietnam.

    Watch them all here.

 

  • Agency: W2O Digital
    Role: Associate creative director, UX, design lead. I lead the team through concept to delivery, designed the brand identity and oversaw a team of designers to execute the entire campaign: posters, interactive app design, event signage, online, social channels, and video series. One of the first branded pharma campaigns completely created for social, we made extensive use of Facebook's photo editor feature to "Fluify" people against their will, showing how sick they'd be if they didn't get vaccinated

    About: Everyone knows someone who won't get the flu shot. Maybe they're afraid of needles, or too busy, or don't want to have to skip a workout with a sore arm. Whatever the reason, Fluzone Intradermal was the only shot that could put their concerns at ease. We developed a campaign aimed to harness those “on the fence” about vaccination – The FLUgitives – by showing the product as the answer to anyone’s possible hang-ups and concerns about getting the shot. The campaign was built native for social, leveraging positive peer influence online and driving community offline by partnering with Minor League Baseball.

 

  • Take charge of your pelvic floor health with the Elvie Trainer. The “Ease. Squeeze. Relax. Repeat.” campaign launched with a master brand :30 supported by a number of thought-provoking :15 cuts that spoke to the various benefits of the trainer. 

    Emily Anderson
    Director & Animation Art Director

    Laura Seward
    Cinematographer

    Geraldine Cabanero
    Animator

    Untold Fable
    Production Company

    Watch Our Pelvic Floor Issues
    Watch Diversity On Set — Winner, Creative Circle Awards: Most Diverse Production

 

  • Featured: “The Swimmer”

    Philips wearable technology helps you put your sleep to work, even if your lifestyle makes it hard to get the recommended seven hours of sleep a night. 

    Emily Anderson
    Director

    Patrick Jones
    Cinematographer

    Ogilvy
    Agency & Production Company

    BTS photos
    Watch “The Scientist” here. 

 

  • Agency: Ogilvy
    Role: Creative Director (art & copy)

    After directing a Sonicare mini-doc about oral hygiene in elderly Japanese people, Philips tapped me to write, design, and direct the Sonicare Toothbrush anthem film. Philips loved it so much that the next year, they asked me to write and direct the Sonicare One Toothbrush launch video. 

 

  • Thousands of kids with ultra-rare diseases are not getting detected early enough. The earlier doctors diagnose them, the higher the chances of finding the cure. A Pro Bono project for our friend Jonah. You got this, Jonah!

    Emily Anderson
    Art Director & Director

    Leyna Rowan
    Cinematographer

 

  • Agency: W2O Digital

    Role: Lead Art Director. I designed the animation to show that Reva’s new technology — a biosimilar scaffold designed to fade away after restoring cardiovascular health — is superior to competitors' metal stents.

 

  • Some very, very smart IBMers, talk about why they’re inspired to tackle complex scientific and healthcare problems, and how they put smart to work.

    Emily Anderson
    Director

    Leyna Rowan
    Cinematographer

    Ogilvy
    Agency & Production Company

 

  • Agency: W2O Digital
    Roles: Associate creative director, design lead 

    Remember when clients used to say, "make me a viral video"? How about a couple in bird and bee costumes rapping about how hard it is to get pregnant, with musical production help from members of Lonely Island and Flight of the Conchords? 

    The current campaign was too sad. It needed to be updated to put a more positive—and social—spin on the issues surrounding getting pregnant and getting women into a clinic to see their reproductive endocrinologist specialist quicker.

 

  • When you have sleep problems, you can find yourself in uncomfortable situations. Montage video consisting of three campaigns: Smart Sleep, SOS (Save Our Sleep), and Dreamwear

    Emily Anderson
    Director

    Patrick Jones
    Cinematographer

    Ogilvy
    Agency & Production Company

    BTS photos
    Watch the Dreamwear series here

 

  • Role: Art direction, Photography, Design, Web Design
    Photographer: Tara Donne

    Chef Sam Talbot was a semi-finalist on season two of Top Chef in Los Angeles where he was voted "Fan Favorite.” Rodale commissioned me to design his logo, first cookbook, and website refresh. ‘The Sweet Life: Diabetes Without Boundaries’ had to position Sam as a voice of authority in juvenile diabetes while maintaining his position as a heartthrob, in-demand chef. Sam was also a surfer, and head chef at The Surf Lodge, Montauk, NY, so we shot the lifestyle campaign (using my house, LandRover, and surfboards as key props).

 

  • i-Remove, a weight loss supplement, helps people lose weight and get back to their best selves. 

    Emily Anderson
    Director

    Patrick Jones
    Cinematographer

    Ogilvy
    Agency & Production Company

 

healthcare bits & bobs

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healthcare bits & bobs 💊