DRIVE4COPD300 Nationwide Series Race at Daytona
My highlight of the DRIVE4COPD campaign was the sponsorship of the first NASCAR race of 2010. As the lead art director on the project, I created a bunch of materials including an aerial banner, turf logo, crew shirts, celebrity race suits, and car and RV graphics. The DRIVE4COPD race team- Patty Loveless, Jim Belushi, Michael Strahan, and Bruce Jenner were wearing my race suits when they started the race, which totally makes up for the fact I watched it on TV and not in person at Daytona.
TV screenshots from ESPN coverage of the race.
DAYTONA BEACH, FL - FEBRUARY 13: (L-R) Patty Loveless, Jim Belushi, Bruce Jenner and Michael Strahan pose prior to the NASCAR Nationwide Series Drive4COPD 300 at Daytona International Speedway on February 13, 2010 in Daytona Beach, Florida. (Photo by Geoff Burke/Getty Images for NASCAR)