The Usual No.1
At the beginning of the summer, before it got warm enough for us to consider surfing, my best friend Yasha and I decided to pitch the idea of a magazine, to our favorite Montauk hangout, The Surf Lodge. Long story short, they said yes, gave us complete editorial and creative control, and agreed to be our publishers. In July we launched our first issue of The Usual, a short-run, limited-edition “love letter to Montauk.” The publication highlighted the people and places that make the Easternmost tip of Long Island so brilliant, through interviews, profiles, photography and illustration. Printed in nostalgic tabloid format, the design and content reflected the spirit of this seaside community.