Yasha and I are pleased to announce the inaugural issue of Scramble—an homage to the outdoors. A collaboration between Range and The Usual, this new print edition celebrates adventure, exploration and the natural world through a youthful, irreverent lens. The title “Scramble” is a nod to the practice of climbing quickly using one’s hands and feet; a tribute to the outdoor industry this was created for; and a nod to how we scrambled to quickly complete the project given a rather tight turnaround time. Printed in a run of 3,000, the collectible publication will be available at Outdoor Retailer Winter Market in Salt Lake City, UT. Scramble is packed with infographics, illustrations, interviews with industry insiders, and contributions by photographers Jim Mangan, Brian Merriam, and Aaron Durand. Click pics to view larger. About the collaboration: Scramble was created by three women, with a love for the outdoors. Jeanine Pesce is a trend expert and founder of RANGE, an agency dedicated to active, sport and lifestyle markets. The Usual is a creative team founded by Emily Anderson and Yasha Wallin specializing in intelligent, playful branded content. We are storytellers, global connectors and enthusiasts, working across a variety of platforms.