DRIVE4COPD styleguide

My favorite job is creating styleguides for new brands. [Don’t tell my boss but I’d kill to work for Wolff Olins. Their 2012 London Olympics logo was off the hook and polarized the UK so much that even my granny still complains about it every time I talk to her.] UPDATE: Should London commission a new 2012 olympics logo?Every time I do a styleguide I try and beat my own record of how many pages I can make it. For each page the boss makes me nix, I try to sneak another one back in with an excuse like “well 'sizing the registration mark' really does deserve its own page.” The DRIVE4COPD styleguide is my favorite because  I designed the logo and was lead art director and designer on the project. [click on images for larger views]