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What makes creative minds tick in the age of online video?

What makes creative minds tick in the age of online video? Hosted by YouTube and TV host, Sal Masekela, We join David Droga, Creative Chairman of Droga5, and Emily Anderson, Creative Director at Ogilvy, for a behind-the-scenes conversation on making for YouTube. They discuss why context is king, ‘going viral’ isn’t a strategy, the difference between emulation and inspiration and more.

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emilygoogle

 Emily_Audience

Emily_Audience

 Emily_Flabbergasted

Emily_Flabbergasted