Hereditary Angioedema (HAE) is a very rare and potentially life-threatening genetic condition that occurs in about 1 in 10,000 to 1 in 50,000 people. HAE symptoms include episodes of edema (swelling) in various body parts including the hands, feet, face and airway. The boss and I shot a PSA for HAEA.org on a soundstage at Panavision in L.A. We used a real patient to show the effects of HAE on the body; using photos of different parts of her body taken when she was having an attack; and filming the same parts of her body in their normal state and then morphing them together in post production.
Credits // Director: Ron Jacobs/Spacehouse Productions, Producer: Marcello Bue, DP: Tristan Whitman, VFX: Rusty Ipolito, Editor: Jeremy Vannix, Creative director: Trip Hosmer, Art director: Emily Anderson

Karen and Neil have been dreaming of starting a family, and the time has finally come to fill the nest. But the truth is sometimes even Birds and Bees have trouble making babies — 1 in 8 couples have difficulty conceiving…
Our client EMD SERONO came to us to create a follow-up video for their successful Birds and Bees campaign, http://www.increaseyourchances.org. This video was going to live in the social media space rather than on the campaign website, so we decided on a comedy RnB music video would be much more fun and shareable. Shot over two days in Brooklyn, the cast included lots of mummy extras (including me but I got left on the cutting room floor as I didn’t look like an authentic ‘mum’,) dolls as babies, a dog, a few cute babies and three really annoying toddlers.
Credits// Director: Isaac Rentz, DP: Aaron Phillips, Executive producer: Stephen Buchanan, Producer: Ashlea Hartz, Audio Producer: Drew Campbell, Production designer: Uriah Herr,  Editor: Mandy Brown, Creative directors: Trip Hosmer (who also wrote the song lyrics!), Scott Schindler, Art director: Emily Anderson

Kanye West is my inspiration for every project I do. No kidding, ask the boss.

This is me in the denim. I got booted out of the crowd scene for not looking like a mum. Good.







My crew. I was booted out of this photo for not adhering to the creative uniform…

A while ago I created a series of graphics for the company I work for. The playbook, given to all employees, was titled ‘Who are you and what do you do around here?’ It’s goal is to show how the company is evolving from PR to encompass booming social media, interactive and creative departments, and how, in turn, it affects everyone’s job descriptions.
Using vector images in brand colors, I illustrated the statements ‘We are all creative,’ ‘We are all digital,’ ‘We are all interactive,’ and  ‘We are all collaborators.’ The funny thing was, I never thought these little graphics that would ever see the light of day. Turns out I was totally wrong; they were used in the playbook, the CEO’s presentation at this years creative conference, the company video (00:30) and now they’re plastered all over the walls of the office too.

The boss and I have just come back from a beautifully sunny beach in the UK for a great photoshoot for our client Erbitux. (Erbitux is a drug for lung and head-and-neck cancer, read more about it here) It’s even more exciting as it was the first creative campaign out of our UK office. It was pretty easy to see what creative was going to win out, the Born Fighters campaign was conceived in the first round and stayed the course with little change to the look. With the help of my intern, I made a little video for the bosses presentation at the creative summit showing different rounds of creative we went through to get to the final campaign.
I had always wanted the photos to be on the beach, so we had a sparse canvas for all the copy to sit on, so we sent our location scouts out on a mission – to find a coastal location that gave us four distinct hero shots. Photographer Sam Robinson and his wonderwoman producer/stylist Natasha Freeman were a great team who ensured everything ran smoothly and that Trip and I got the biggest catered lunch that the budget could stretch to.

Yep. Our client partner Nick took the note to bring wellies seriously even though it was a beautiful sunny day


Hign up on the dunes with the lovely afternoon light, a few reflector were all we needed

A three-course catered lunch? That’s what i’m talking about


Quickly before the sun sets!

As an extra bonus feature, here is a little video we made showing the rounds of creative we went through before we came up with the final campaign for our Erbitux client. Creative Director/Copywriter: Trip Hosmer, Art Director: Emily Anderson

With one photographer pulling out on us last minute because he got a call to shoot the Obama family, we pulled together a really great photo shoot for the DRIVE4COPD campaign. We shot at the Phoenix International Speedway where Danica practices. I had the most awesome crew,  Jeff Lipsky shot the pics, Rick Floyd – the worlds greatest production designer – stepped in to make our large screech marks pinwheel made out of men’s organic hair dye*, and Jill Roth, our stylist who probably beat a record somewhere for how many bulldog clips you can use on one outfit. The final result premiered in the Sports Illustrated NASCAR special edition.
*which unfortunately you can’t actually see in the final version of the ad.

Behind the scenes at the photoshoot.

DRIVE4COPD print PSA in the Sports Illustrated NASCAR special edition.

A few weeks ago Trip and I completed a really successful video and photo shoot with Danica Patrick, the first campaign ambassador for the massive DRIVE4COPD PR and advertising campaign to raise awareness of Chronic Obstructive Pulmonary Disease. We shot in Arizona inside a crazy warehouse full of vintage cars. The car in the spot is a 1965 Chevy Impala, which came from L.A with 3 burly men escorting it.  One of who’s sole job was to polish it all day. Everything went really well until he shoved something in the exhaust pipe to make the smoke look cool, which resulted in the car refusing to work for 45 nerve-wracking minutes. The highlight of my trip however, was staying at a hotel with EIGHT swimming pools! Yeah you know I swam in all of them. Please check out www.DRIVE4COPD.com (the website is awesome, well done team!), take the screener, and talk to your doctor (groan).

:60 second PSA.

Behind-the-scenes photos from the video shoot.

The photos from the Ask.Screen.Know Novo Nordisk diabetes campaign appeared in Times Square! For about a minute! Nevermind… it was pretty cool for Angela Boatwright, who shot the pics, and I. The three different videos appear on my website but here’s the 60 second one.

I was in San Diego last week, art directing a video-shoot for an unbranded video on weightloss surgery. We used a real customer and she was totally awesome, letting us film in her house and then following her to the local reservoir. We ran quite a few hours behind schedule but when we eventually got to filming at the reservoir, the light was absolutely beautiful. I’ll post a Directors Cut as soon as I have it.

Before and after shot of the living room. More images after the jump