A ‘Usual’ weekend in Montauk
The Usual No.2
Wow I can’t believe I am so late posting issue No.2 of The Usual! Edited by my BFF Yasha Wallin and designed by yours truly, this seasonal “love letter to Montauk,” focuses on the people and places that make the easternmost tip of Long Island so special. Issue No.2 features a photo essay by Rachel Chandler; interviews with designer Rogan, surf pioneer Tom Curren, Red Hot Chili Peppers’ drummer Chad Smith, daughter of music royalty Savannah Buffett, artist David Matterhorn and The Postelles. Additional contributions by Ken Miller, Seth Herzog, Phil Winser and Ben Towill of Fat Radish/Ruschmeyer’s, Will Adler and Joe Curren.
How does a magazine get printed? Check out our behind-the-scenes video of printing The Usual No.2, shot by the incredibly talented Julien Rodrigues of Invert Production.
How does a magazine get printed? Check out our behind-the-scenes video of printing The Usual No.2, shot by the incredibly talented Julien Rodrigues of Invert Production.
The Usual blows up!
I’m half a year late posting this but ‘THE USUAL BLOWS UP!’ Facehunter included an interview with us in their Montauk video. If it gets too annoying, fast forward to 4:20 to watch our section. And I use the word ‘interview’ loosely… stay tuned for issues No.3-5 that are coming in 2012!
The Usual No.1
At the beginning of the summer, before it got warm enough for us to consider surfing, my best friend Yasha and I decided to pitch the idea of a magazine, to our favorite Montauk hangout, The Surf Lodge. Long story short, they said yes, gave us complete editorial and creative control, and agreed to be our publishers. In July we launched our first issue of The Usual, a short-run, limited-edition “love letter to Montauk.” The publication highlighted the people and places that make the Easternmost tip of Long Island so brilliant, through interviews, profiles, photography and illustration. Printed in nostalgic tabloid format, the design and content reflected the spirit of this seaside community.
Erbitux: Behind-The-Scenes
The boss and I have just come back from a beautifully sunny beach in the UK for a great photoshoot for our client Erbitux. (Erbitux is a drug for lung and head-and-neck cancer, read more about it here) It’s even more exciting as it was the first creative campaign out of our UK office. It was pretty easy to see what creative was going to win out, the Born Fighters campaign was conceived in the first round and stayed the course with little change to the look. With the help of my intern, I made a little video for the bosses presentation at the creative summit showing different rounds of creative we went through to get to the final campaign.
I had always wanted the photos to be on the beach, so we had a sparse canvas for all the copy to sit on, so we sent our location scouts out on a mission – to find a coastal location that gave us four distinct hero shots. Photographer Sam Robinson and his wonderwoman producer/stylist Natasha Freeman were a great team who ensured everything ran smoothly and that Trip and I got the biggest catered lunch that the budget could stretch to.
Yep. Our client partner Nick took the note to bring wellies seriously even though it was a beautiful sunny day
Hign up on the dunes with the lovely afternoon light, a few reflector were all we needed
A three-course catered lunch? That’s what i’m talking about
Quickly before the sun sets!
As an extra bonus feature, here is a little video we made showing the rounds of creative we went through before we came up with the final campaign for our Erbitux client. Creative Director/Copywriter: Trip Hosmer, Art Director: Emily Anderson
Goodbye Twenty Ten
2010 was probably my best year I’ve had in America. There weren’t too many posts because I spent pretty much the whole year traveling. I would like to say that it was being paid to fly round the world art directing photoshoots and consulting on amazing branding projects, but sadly I spent all my own money; surfing and skiing exotic locations, and working on my perma-tan. Here’s how those wasted days broke down:
Happy Belated Christmas
Happy Belated Christmas to all my two loyal readers. I spent Christmas with the fam in Royal Tunbridge Wells, England. I got some pretty cool presents and thought I’d draw them so you can share in my joy.
Flag Burning
I love America! A few weeks ago I stumbled across firemen and Boy Scouts doing a ceremonial flag burning in Montauk. I’ve not got too much to say about it apart from I love men in uniform and it was a great photo op.
little book about cowboys
I’ve spent this week working on a web campaign and although I really enjoy designing expandable banners, I do miss the good old days where I’d make lovely photography books. This little book was of my travels across America.
