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The Usual No.2

February 20, 2012

Wow I can’t believe I am so late posting issue No.2 of The Usual! Edited by my BFF Yasha Wallin and designed by yours truly, this seasonal “love letter to Montauk,” focuses on the people and places that make the easternmost tip of Long Island so special. Issue No.2 features a photo essay by Rachel Chandler; interviews with designer Rogan, surf pioneer Tom Curren, Red Hot Chili Peppers’ drummer Chad Smith, daughter of music royalty Savannah Buffett, artist David Matterhorn and The Postelles. Additional contributions by Ken Miller, Seth Herzog, Phil Winser and Ben Towill of Fat Radish/Ruschmeyer’s, Will Adler and Joe Curren.
How does a magazine get printed? Check out our behind-the-scenes video of printing The Usual No.2, shot by the incredibly talented Julien Rodrigues of Invert Production.

The Usual blows up!

February 18, 2012

I’m  half a year late posting this but ‘THE USUAL BLOWS UP!’ Facehunter included an interview with us in their Montauk video. If it gets too annoying, fast forward to 4:20 to watch our section. And I use the word ‘interview’ loosely… stay tuned for issues No.3-5 that are coming in 2012!






Lightning Bolt Black

I have a wonderful friend called Jonathan Paskowitz who’s family was the subject of a documentary by Doug Pray. He now fronts the surf brand Lightning Bolt. When he did a collaboration with Tracy Feith, another surfer, they approached me to design the lookbook and a e-mailer for the line, Lightning Bolt Black. Can’t wait to see the clothes in person!

Sam Talbot website

October 19, 2011

The website I designed for my friend, the very talented, Top Chef fan favorite, Sam Talbot, launched a few months ago! Please check it out, follow him on twitter and go and eat in his amazing new restaurant Imperial No.9 at the Mondrian Soho. I was brought on three-quarters of the way through the project to come up with a design that truly felt like the essence of Brand Sam. I was already working on Sam’s cookbook so we had a body of photography to pull from. Joe Termini and I shot most of the photos on the site. We had so many great images to choose from I decided to do a CHEF. slideshow on the homepage – snapshots into all the different sides of Sam’s life. The background images are also on rotation. I also did a refresh of his logo and a little tagline graphic (cook nice.) that we’re using on the website, stationary, invites, and when he needs a logo for a step and repeat graphics etc.




sneak peak: Honest John

August 3, 2011

Don’t tell my business partner but here is a sneak peak of the samples for our ‘honest john’ reading glasses.
More news to come soon!

 

Morgan Lehman Gallery rebranding

December 8, 2010

My favorite art client, Morgan Lehman Gallery, wanted to update their branding as they were moving to a new space and representing a slew of hot young artists. I always had a soft spot for their branding as it was bright pink – CMYK 0/100/0/0 – but like most NYC gallery logos it was just a skinny wordmark k e r n e d v e r y w i d e, so because I’m really a genius I kept the pink the same and used a big fat italic font, tweaked it, pushed it so far into the corners it fell off the page and kerneditverytight. That’s it folks. That’s how branding works. I’m off surfing. [I'll post some non-iphone pics soon]

before/after logos


bike layne

October 6, 2010

Trip and I recently completed a branding and web design project with our friends over at The Science Project. Bike Layne is part of The Layne Project, Started by Bruce Layne, a Las Vegas philanthropist who was diagnosed with Parkinson’s disease. We turned the logo and the site around in a matter of days as the site had to be launched before Ragbrai – an annual seven-day bicycle ride across Iowa – where Bike Layne was launching. Check it: www.bikelayne.com

Verenium Brand Refresh

July 19, 2010

Verenium is one of my favorite clients. I love their mark -it’s so beautiful and fun to work with- so I was stoked when they told us they were refocusing their efforts and needed a new logo. We first looked into tweaking the mark slightly but we realized it was too beautiful to do that to, so we swapped out one of the colors. The company has gone from being focused on biofuels to enzymes, so we switched out the light green for a more enzyme-feeling blue.


Before

After