I have a wonderful friend called Jonathan Paskowitz who’s family was the subject of a documentary by Doug Pray. He now fronts the surf brand Lightning Bolt. When he did a collaboration with Tracy Feith, another surfer, they approached me to design the lookbook and a e-mailer for the line, Lightning Bolt Black. Can’t wait to see the clothes in person!

Hereditary Angioedema (HAE) is a very rare and potentially life-threatening genetic condition that occurs in about 1 in 10,000 to 1 in 50,000 people. HAE symptoms include episodes of edema (swelling) in various body parts including the hands, feet, face and airway. The boss and I shot a PSA for HAEA.org on a soundstage at Panavision in L.A. We used a real patient to show the effects of HAE on the body; using photos of different parts of her body taken when she was having an attack; and filming the same parts of her body in their normal state and then morphing them together in post production.
Credits // Director: Ron Jacobs/Spacehouse Productions, Producer: Marcello Bue, DP: Tristan Whitman, VFX: Rusty Ipolito, Editor: Jeremy Vannix, Creative director: Trip Hosmer, Art director: Emily Anderson

Crooked penises are not that gross to look at. Trust me, I am now an expert. The boss and I did pitched some work for Xiaflex. They make a drug that cures Dupuytren’s disease (bent fingers), but is now suggested for the use of Peyronies Disease (crooked penises). We created an illustrated character called Herman who had Peyronies Disease. Everywhere he looked, all he could see was things that reminded him of his bent you-know-what.

More images after the jump

Karen and Neil have been dreaming of starting a family, and the time has finally come to fill the nest. But the truth is sometimes even Birds and Bees have trouble making babies — 1 in 8 couples have difficulty conceiving…
Our client EMD SERONO came to us to create a follow-up video for their successful Birds and Bees campaign, http://www.increaseyourchances.org. This video was going to live in the social media space rather than on the campaign website, so we decided on a comedy RnB music video would be much more fun and shareable. Shot over two days in Brooklyn, the cast included lots of mummy extras (including me but I got left on the cutting room floor as I didn’t look like an authentic ‘mum’,) dolls as babies, a dog, a few cute babies and three really annoying toddlers.
Credits// Director: Isaac Rentz, DP: Aaron Phillips, Executive producer: Stephen Buchanan, Producer: Ashlea Hartz, Audio Producer: Drew Campbell, Production designer: Uriah Herr,  Editor: Mandy Brown, Creative directors: Trip Hosmer (who also wrote the song lyrics!), Scott Schindler, Art director: Emily Anderson

Kanye West is my inspiration for every project I do. No kidding, ask the boss.

This is me in the denim. I got booted out of the crowd scene for not looking like a mum. Good.







My crew. I was booted out of this photo for not adhering to the creative uniform…

A while ago I created a series of graphics for the company I work for. The playbook, given to all employees, was titled ‘Who are you and what do you do around here?’ It’s goal is to show how the company is evolving from PR to encompass booming social media, interactive and creative departments, and how, in turn, it affects everyone’s job descriptions.
Using vector images in brand colors, I illustrated the statements ‘We are all creative,’ ‘We are all digital,’ ‘We are all interactive,’ and  ‘We are all collaborators.’ The funny thing was, I never thought these little graphics that would ever see the light of day. Turns out I was totally wrong; they were used in the playbook, the CEO’s presentation at this years creative conference, the company video (00:30) and now they’re plastered all over the walls of the office too.

One of the bosses at my job wrote a book on social media and everyone in the office got one to read. I was stoked on it and learnt a lot, as the extent of my understanding of social media was limited to stalking ex-boyfriends on facebook and tweaking my twitter background graphic. The book has a lovely yellow cover and I very much enjoy going round to everyone’s desk and photographing it in location.

More images after the jump

The boss and I have just come back from a beautifully sunny beach in the UK for a great photoshoot for our client Erbitux. (Erbitux is a drug for lung and head-and-neck cancer, read more about it here) It’s even more exciting as it was the first creative campaign out of our UK office. It was pretty easy to see what creative was going to win out, the Born Fighters campaign was conceived in the first round and stayed the course with little change to the look. With the help of my intern, I made a little video for the bosses presentation at the creative summit showing different rounds of creative we went through to get to the final campaign.
I had always wanted the photos to be on the beach, so we had a sparse canvas for all the copy to sit on, so we sent our location scouts out on a mission – to find a coastal location that gave us four distinct hero shots. Photographer Sam Robinson and his wonderwoman producer/stylist Natasha Freeman were a great team who ensured everything ran smoothly and that Trip and I got the biggest catered lunch that the budget could stretch to.

Yep. Our client partner Nick took the note to bring wellies seriously even though it was a beautiful sunny day


Hign up on the dunes with the lovely afternoon light, a few reflector were all we needed

A three-course catered lunch? That’s what i’m talking about


Quickly before the sun sets!

As an extra bonus feature, here is a little video we made showing the rounds of creative we went through before we came up with the final campaign for our Erbitux client. Creative Director/Copywriter: Trip Hosmer, Art Director: Emily Anderson

The DRIVE4COPD campaign won PR Weeks Healthcare Campaign of the Year award. Yippee!  As I blog my little moment of glory, I’m sitting next to the guy who just won the Titanium Award at Cannes for his Ikea campaign. He wins one of advertisings highest awards and this is the highlight of my career. Robert Lund I hate you!
From PR Week: Winner: Biosector 2 and Boehringer Ingelheim: DRIVE4COPD Races to Find the “Missing Millions.” Boehringer Ingelheim’s integrated campaign to address chronic obstructive pulmonary disease (COPD) coupled sports and entertainment with a preventative health message.The pharmaceutical company worked with Biosector 2 to develop the “DRIVE4COPD” campaign, which aims to raise awareness about COPD with people aged 35 years old and above – many of whom are Baby Boomers and current or former smokers. This is my favorite moment from the DRIVE4COPD campaign:

Great news! I have some more readers… My new bosses. God damn Google alerts. Yep I’ve haven’t blogged anything about my new job yet but when some logos I did were being discussed in an email chain titled ‘No-one likes any of these logos’ I thought it was time to let you all know I’m just about surviving in my first full-time position. I made some infographics of how I spend my time in the office but decided against blogging them, instead you get a screen shot of what popped up on my computer on Feb 1st, I celebrated by getting really drunk and cycling around NYC dressed in black with no lights on my bike.