Hereditary Angioedema (HAE) is a very rare and potentially life-threatening genetic condition that occurs in about 1 in 10,000 to 1 in 50,000 people. HAE symptoms include episodes of edema (swelling) in various body parts including the hands, feet, face and airway. The boss and I shot a PSA for HAEA.org on a soundstage at Panavision in L.A. We used a real patient to show the effects of HAE on the body; using photos of different parts of her body taken when she was having an attack; and filming the same parts of her body in their normal state and then morphing them together in post production.
Credits // Director: Ron Jacobs/Spacehouse Productions, Producer: Marcello Bue, DP: Tristan Whitman, VFX: Rusty Ipolito, Editor: Jeremy Vannix, Creative director: Trip Hosmer, Art director: Emily Anderson

My partner-in-crime Yasha and I were commissioned to do a New Years Resolutions list for King+Grove, the publishers of The Usual. Read and enjoy!