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The Living Network films win at the Shorty Awards and Cynopsis short form video festival

April 4, 2018

It was such a pleasure to direct this series of films that showed how IBM brought ‘The Living Network’ to life with a series of human stories that were only made possible by the existence of the internet. We won gold in the INTEGRATED CAMPAIGN category. Read more about the series HERE

OBJECTIVE: Today’s networks have enabled an unprecedented depth to human connections. But the rising demand makes it increasingly harder for the networks of today to keep up. IBM recognized that today’s networks are reaching their limits and thus, the evolution of human connections online are at risk of being stalled. It also recognized that the future of networks meant building a network that was responsive and adaptable to the demands it faced. The future calls for a living network that could learn, evolve and self-improve.

STRATEGY: By framing network reinvention under a fresh lens, IBM led a new conversation in the market that expressed the urgency to reinvent from both emotional and strategic perspective.We brought The Living Network to life with a series of human stories that were only made possible by the existence of a network could support the needs of the people who used it.

RESULTS: On social, the Teresa and Bob’s story, which has been shared 230 times, has received positive acclaim and sparked more discussion on Women’s rights, attesting to the need of a living network. The video has also received 900k impressions, 400k views and has also received the attention of notable Facebook senior leadership. The campaign is still live, and as of the end of last year, garnered more than 36.8M impressions.

 

 

Captain Jack’s Family Jewels

March 15, 2018

‘Captain Jack’s Family Jewels’ is made up entirely of photographs–taken over the last few years–of boats in various marinas in Montauk. I am fascinated with the stories behind the boat names, and so I started collecting them. Hundreds of words later, I realized there was a story to be told and the best way to honor the names would be with an original sea shanty composed by a NYC based musician.

GET EXCITED. VIDEO COMING SOON.

Turn It Up

February 15, 2018


 

VIDEO COMING SOON.

My Top Five Films of 2017

December 30, 2017

2017 was a great year! I shot some films that I’m really proud of, each one helping me hone my craft as a director. Here are the highlights:

No 5. Shot on location in Milan and Monterosa Ski Area, Italy. We filmed with #Colmar, a famous Italian skiwear brand, as they design and produce a collection using the worlds first bio-based sustainable fabric. No ski film would be complete without a trip to the mountains to test-drive the gear! It was great to direct DP @julienrodrigues as we snowboarded down the mountain with a movi. Also shoutout to my LONG SUFFERING producer @jgaynes. Too fun!

No 4. The Chance of Two Lifetimes. Want to watch a two-minute film that will make you smile? Look no further than this amazing tale of Bob, a Vietnam veteran and Son Vo, a Blues singer who spent his life believing himself an orphan, who both received an ancestry.com DNA kit for Christmas from their wives. Spoiler alert — they find each other! Shot for #IBM. DP @patrick_jones

 
More images after the jump

The Ripple Effect or…

December 5, 2017

… or how DP @tyhaft and I managed to shoot on a volcano, up a glacier, on a fishing boat in the Atlantic, inside a cargo airplane, a freezing fish processing plant, a volcano monitoring center, and a dangerous warehouse, in three days.” Also, remind me to tell you about the one-hour early morning interview I did — on the side of a freezing cold glacier — where the sound guy forgot to press record. LOL.

The Living Network

December 1, 2017

The Living Network 1: Teresa Shook [Director’s Cut]

The Living Network 2: The Chance of Two Lifetimes
Want to watch a two-minute film that will make you smile? Look no further than this amazing tale of Bob, a Vietnam veteran and Son Vo, a Blues singer who spent his life believing himself an orphan, who both received an ancestry.com DNA kit for Christmas from their wives. Spoiler alert — they find each other! Shot for #IBM. DP @patrick_jones

Jonah’s Just Begun

October 15, 2017


 

Do I Look Fat In This?

September 15, 2017

A Good Heart

[DP @patrick_jones and I getting ready for surgery!] We traveled to Italy to film a grueling five-hour heart surgery, for a story about Tommaso, a little boy who had a hole in his heart and was saved by an incredible Cardiologist using imaging technology, rather than open heart surgery.

Let’s Get Ready: Cinthia Ibarra

May 31, 2017

ABOUT THE FILM: The Ibarra family emigrated from Mexico in search of the American dream, but their daughter Cinthia soon realized that education would be her only ticket out of poverty. With help from Let’s Get Ready, an SAT prep program for low-income and first generation students, she sacrificed whatever was necessary in order to study—eventually winning a full scholarship to an Ivy League university.

THANKS: Written & Directed: Me / DP: Ty Haft / Produced by: Jon Gaynes / Edited: Ian Marks /Music: Sean Tucillo / Music by Epidemic Sound, Composed by Peter Sandberg / Client: Chemours / Agency: Ogilvy

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