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HAE

January 30, 2012

Hereditary Angioedema (HAE) is a very rare and potentially life-threatening genetic condition that occurs in about 1 in 10,000 to 1 in 50,000 people. HAE symptoms include episodes of edema (swelling) in various body parts including the hands, feet, face and airway. The boss and I shot a PSA for HAEA.org on a soundstage at Panavision in L.A. We used a real patient to show the effects of HAE on the body; using photos of different parts of her body taken when she was having an attack; and filming the same parts of her body in their normal state and then morphing them together in post production.
Credits // Director: Ron Jacobs/Spacehouse Productions, Producer: Marcello Bue, DP: Tristan Whitman, VFX: Rusty Ipolito, Editor: Jeremy Vannix, Creative director: Trip Hosmer, Art director: Emily Anderson





Happy New Year from The Usual X King + Grove

January 3, 2012

Happy Birthday Emily xoxo Hurricane Irene

December 31, 2011






Just sayin’

November 7, 2011

Everything Here is Wonderful

October 29, 2011

I ‘acquired’ a bunch of out-of-date single use cameras and spent summer weekends shooting my friends around the beaches of Montauk. It’s a rainy day here today so I thought it’d be a perfect day to post a few of them.
















How’s it Hanging?

October 20, 2011



More images after the jump

Sam Talbot website

October 19, 2011

The website I designed for my friend, the very talented, Top Chef fan favorite, Sam Talbot, launched a few months ago! Please check it out, follow him on twitter and go and eat in his amazing new restaurant Imperial No.9 at the Mondrian Soho. I was brought on three-quarters of the way through the project to come up with a design that truly felt like the essence of Brand Sam. I was already working on Sam’s cookbook so we had a body of photography to pull from. Joe Termini and I shot most of the photos on the site. We had so many great images to choose from I decided to do a CHEF. slideshow on the homepage – snapshots into all the different sides of Sam’s life. The background images are also on rotation. I also did a refresh of his logo and a little tagline graphic (cook nice.) that we’re using on the website, stationary, invites, and when he needs a logo for a step and repeat graphics etc.




The Early Bird Catches The Sperm

October 18, 2011

Karen and Neil have been dreaming of starting a family, and the time has finally come to fill the nest. But the truth is sometimes even Birds and Bees have trouble making babies — 1 in 8 couples have difficulty conceiving…
Our client EMD SERONO came to us to create a follow-up video for their successful Birds and Bees campaign, http://www.increaseyourchances.org. This video was going to live in the social media space rather than on the campaign website, so we decided on a comedy RnB music video would be much more fun and shareable. Shot over two days in Brooklyn, the cast included lots of mummy extras (including me but I got left on the cutting room floor as I didn’t look like an authentic ‘mum’,) dolls as babies, a dog, a few cute babies and three really annoying toddlers.
Credits// Director: Isaac Rentz, DP: Aaron Phillips, Executive producer: Stephen Buchanan, Producer: Ashlea Hartz, Audio Producer: Drew Campbell, Production designer: Uriah Herr,  Editor: Mandy Brown, Creative directors: Trip Hosmer (who also wrote the song lyrics!), Scott Schindler, Art director: Emily Anderson


Kanye West is my inspiration for every project I do. No kidding, ask the boss.

This is me in the denim. I got booted out of the crowd scene for not looking like a mum. Good.







My crew. I was booted out of this photo for not adhering to the creative uniform…

Another lost summer

October 17, 2011

Loyal reader. Sorry I fell out of the blogosphere for a minute. It’s been a crazy summer and I think the two snaps below sum it up. I started a magazine in Montauk, did a lot of surfing, managed to not be fired by my full-time job, fell in love, fell out of love, got a certificate and champagne for being such an amazing worker, art directed a cookbook, designed a few websites, fell in love, fell out of love, art directed a comedy hip hop video, did a lot more surfing, turned thirty. That’s it. Enjoy all the updates that are coming over the next few days.



The Usual No.1

At the beginning of the summer, before it got warm enough for us to consider surfing, my best friend Yasha and I decided to pitch the idea of a magazine, to our favorite Montauk hangout, The Surf Lodge. Long story short, they said yes, gave us complete editorial and creative control, and agreed to be our publishers. In July we launched our first issue of The Usual, a short-run, limited-edition “love letter to Montauk.” The publication highlighted the people and places that make the Easternmost tip of Long Island so brilliant, through interviews, profiles, photography and illustration. Printed in nostalgic tabloid format, the design and content reflected the spirit of this seaside community.