Lilly Research Labs needed a new brand identity for their efforts in treating multidrug-resistant tuberculosis in the third world. It had to be simple, visual, and able to communicate across different languages and cultures without a text description.
I worked on all branding and collateral for the Partnership, including art direction for the logo and creating an accompanying brochure, booth panels, and brand guidelines. I also worked with the client to assemble a stock photography library for use around the world. Now in its third year, the Partnership is still going strong and the designs and materials have been embraced by Lilly affiliates all over the world.
