With the 2008 election looming, Eli Lilly was looking to boost its profile in the DC Beltway region with a print campaign that highlighted its health education efforts in underserved communities. Three ads were done the previous year. So in addition to being creative, the new advertisements needed to follow a similar format to that used in previous executions.
Fun fact – when we did the church shot we realized we needed more models for the scene to look busy, so we put the models in new outfits, re-shot them and merged the images together. Brilliant! The campaign helped to create inroads in Washington with key legislators in the healthcare arena, positioning Lilly as the partner of choice.
