Idil Vice, a NYC-based Swiss clothing designer wanted to create a website to display, archive and sell her clothing. In addition to being easy to navigate and user-friendly, the website needed to reflect the fashion-forward artistry of Idil Vice herself.
I designed the website, creating graphics that complemented Idil Vice’s fashion designs. Incorporating mountain and Swiss flag imagery, the design succeeded in showcasing Idil Vice’s clothes in an exotic and otherworldly manner. I also selected a color palette inspired by the designer’s weird and wonderful clothes. Idil’s online exposure increased as she had a website to be proud of—one that really summed up her vibe and her company. In the words of one enthusiastic Idil Vice customer: “BAM!!!!!!!!!!! HOT Shit!!!!!!!!!!! Me like it very much, your designer nailed that shit. So go on and POP your collar and git that shit to hoppin. It is off the cuff. Love the logo. It speaks to the European in you and leaves a young hot and hip impression on me.”
