To help Novo Nordisk raise awareness of the free Medicare diabetes screening for older adults, we enlisted Olympia Dukakis and her husband Louis Zorich.
The small budget – and the fact that we had to shoot still and video at the same time in two 5 hour blocks – forced us to get creative and take on much of the logistics ourselves. I ended doing all of the shoot prep, including location scouting and negotiations, as well post-production of the PSA and viral video.